Carries through
Audience Focus
Every venture starts with a specific reader or user — a sports fan, a records requester, a hotel operator — and works backward from what that person actually needs to act.
Builder Profile
Web Ventures and Public-Information Systems
William Horschak builds public-facing information products. Three are live today — PulseADR for hotel revenue, EstateClock for probate and estate work, and the revived Sports Judge — alongside Recaran in active development and ongoing open-governance research. Across all of them the work is the same: organize information, build audiences, and turn complex subjects into usable online products.
- Founder & Builder
- Hospitality Analytics
- Legal Software
- Civic Technology
Builder Narrative
From early web publisher to practice-informed products
William’s building career began on the open web. As founder and operator of TheSportsJury.com, he learned to recruit contributors, run publishing workflows, administer a growing site, and develop an audience — disciplines that predate today’s creator economy.
His current ventures follow a different but related pattern: they are practice-informed and, increasingly, shipped. PulseADR (opens in a new tab) grows out of hands-on hotel revenue practice in destination markets. EstateClock (opens in a new tab) applies the same deadline-and-document discipline to probate and estate matters. Recaran and his open-governance research grow out of requester-side public-records work and his legal path. In each case, the product idea comes from a workflow William has actually run — not from an abstract market thesis.
Carries through
Information Architecture
Organizing complex subjects — demand data, public records, multi-writer sports coverage — into structures people can navigate, trust, and put to use.
Carries through
Durable Workflows
Repeatable processes — publishing pipelines, request tracking, rate reviews — designed to hold up under volume, deadlines, and time.
Ventures
Current and developing ventures
Five ventures at different stages — three live and in market, one in active development, and one ongoing research thread — each pairing a real workflow problem with a measured, data-driven product direction built on the signals that workflow already generates.
PulseADR
ActiveHospitality Revenue Intelligence
- Problem
- Independent and seasonal hotels price on intuition and manual rate-shopping, then leave revenue on the table when competitors sell out in a market that is already booking up.
- Audience
- Independent and franchised hotels with 40–120 rooms in high-demand markets — national-park gateways, destination towns, and event markets.
- Role
- Founder and builder — live at pulseadr.com (early access), grown out of hands-on destination-market revenue practice.
EstateClock
ActiveLegal Software — Probate & Estate Management
- Problem
- Probate and estate teams juggle statutory deadlines, court hearings, and conflict checks across scattered files, where one missed date can derail a matter.
- Audience
- Law firms in Wisconsin and Minnesota handling estate planning, probate, and real-estate transfer work — attorneys, paralegals, assistants, and interns.
- Role
- Founder and builder — live at estateclock.com, his legal-software venture.
Recaran
ActiveOpen Records & Civic Transparency
- Problem
- Requesters lack a structured, requester-side system for identifying custodians, drafting precise requests, tracking deadlines, preserving communications, and organizing productions.
- Audience
- Citizens, researchers, journalists, and civic organizations who request public records.
- Role
- Founder and builder — platform in active development.
The Sports Judge
ActiveSports News & Opinion
- Problem
- A contributor-driven sports publication, dormant for years, needed to be rebuilt from the archive and relaunched for a new era of fans and writers.
- Audience
- Sports readers across the NFL, NBA, MLB, NHL, college, MMA, soccer, and more — plus emerging writers.
- Role
- Founder — revived his original Sports Jury as The Sports Judge, live at thesportsjudge.com.
Open Governance Systems
ResearchPublic-Information Systems Research
- Problem
- Public records are lawfully accessible in principle, yet rarely organized into usable civic knowledge once produced.
- Audience
- Requesters, researchers, and transparency-minded citizens working with public information.
- Role
- Researcher — frameworks and workflow concepts for civic documentation.
Origin Story
The Sports Jury, 2008–2014 — now revived as The Sports Judge
Before hospitality leadership became the center of his professional path, William founded and operated an independent sports-media website — an early, contributor-driven publishing venture that has since been rebuilt from the Internet Archive and relaunched as The Sports Judge.
Historical Venture
TheSportsJury.com
William founded and operated TheSportsJury.com, an independent sports-media website built on a contributor and writer-driven model — what he describes as “Bleacher Report before Bleacher Report.” He recruited and coordinated writers, ran the publishing workflow, administered the site, and developed the audience to 500,000 unique visitors at its peak. Several writers connected to the project made appearances or had work featured through SportsIllustrated.com in the early 2010s.
- Founded and operated as an independent publisher — site administration, editorial coordination, and audience development.
- Contributor and writer-driven model, years before that format defined digital sports media.
- Several connected writers made appearances or had work featured through SportsIllustrated.com in the early 2010s.
500K
Unique visitors at peak
Independent sports-media audience.
2008–14
Years founded and operated
Approximate span of active publishing.
That venture is no longer just history. William rebuilt it from the Internet Archive and relaunched it as The Sports Judge (opens in a new tab) — a live sports news and opinion publication where he is now listed among the top writers, with more than 1.6 million career views across his published stories.
Connected Work
Ventures built from practice, not theory
Each venture extends a discipline William already works in. The product ideas are downstream of the operating experience — which keeps them grounded in real workflows and real users.
Hospitality intelligence, from the revenue desk
PulseADR (opens in a new tab) comes directly from William’s revenue-management practice in national-park destination markets: rate discipline, demand compression, and a focus on profit over vanity occupancy. Now live in early access, it reads a hotel’s comp set every morning and flags the underpriced nights in a market that is already booking up — packaging that operating judgment into daily decision support.
Legal and civic tools, from the document desk
EstateClock (opens in a new tab) is the realized legal-software venture: it keeps every probate file, statutory deadline, court hearing, and conflict check in one place for firms in Wisconsin and Minnesota. Recaran and Open Governance Systems carry the same discipline to the requester’s side — custodian identification, precise drafting, deadline tracking, and organizing productions into tools that support lawful records access. Together they connect William’s legal path with his civic-tech building.
Professional inquiries
William is available for professional inquiries related to hospitality revenue strategy, open-records research, civic-transparency tools, web ventures, and business-development concepts.