Experience
An Executive’s Track Record
William Horschak’s track record begins in hospitality leadership and revenue strategy; destination-market leadership in Yellowstone and Yosemite National Park environments sharpened it. Today that same discipline carries into legal education, requester-side open-records development, and the web ventures that run alongside them.
- Yellowstone Market
- Yosemite Market
- Revenue Strategy
- Legal Pathway
- Open Records
- Web Ventures
Foundation
Hospitality Operations & Revenue Management
Hotel operations taught the discipline; revenue management turned it into measurable results. The two practices developed together — nightly-capacity operations on one side, RevPAR and inventory analytics on the other.
Multi-year
Hotel operations & revenue leadership
Branded properties — destination markets
Hands-on leadership of nightly-capacity, high-occupancy hotel operations: large, diverse, seasonal teams; brand standards on branded properties; PMS-based systems modernization; and guest-service recovery treated as an operating discipline rather than an afterthought.
- Led large, diverse, seasonal teams through full demand cycles.
- Modernized property systems with the PMS as the operational core, turning it into the single source of decision-grade operating data.
- Two-time Best Western International Chairman’s Award recipient for quality and brand standards.
- Built guest-service recovery into daily operations at full occupancy.
Multi-year
Revenue management practice
High-occupancy hotel operations
An analytical revenue practice built around RevPAR, ADR, and occupancy: inventory controls, demand compression, group and tour business weighed against transient displacement, OTA and channel strategy, comp-set pressure, seasonality, length-of-stay restrictions, and rate fences — with profit prioritized over vanity occupancy.
- 25% year-over-year profit improvement through targeted inventory and rate management.
- Over 20% year-over-year revenue returns in destination-market operations.
- Owner-level financial outcomes treated as the measure of success.
Destination Markets
National-Park & Destination-Market Leadership
Yellowstone and Yosemite National Park destination markets are among the most demanding operating environments in American hospitality: compressed seasons, hotels at or near nightly capacity, and small mistakes that compound quickly.
Multi-season
Hotel leadership — Yellowstone market
Yellowstone National Park destination market
Operations leadership in one of the most demanding destination markets in the country: compressed seasons, hotels running at or near nightly capacity, and guests arriving with once-in-a-lifetime expectations that leave no margin for slow recovery.
- High-occupancy operations sustained through peak-season demand compression.
- Seasonal staffing cycles managed with large, diverse teams.
- Rate and inventory discipline applied when every night had to perform.
Multi-season
Hotel leadership — Yosemite market
Yosemite National Park destination market
Destination-market leadership where seasonality, comp-set pressure, and channel mix demanded daily operational precision — protecting both the guest experience and the property’s financial performance.
- Length-of-stay restrictions and rate fences used to protect peak nights.
- OTA and channel strategy balanced against direct demand.
- Guest-service standards held steady at full occupancy.
Path Forward
Legal Education & Open Records Development
William is currently studying for a future in the legal realm, with sights on law school. He is not an attorney, and nothing on this site is legal advice — the work here is education, research, and requester-side public-records practice in service of open governance.
Current
Legal education in progress
William is currently studying for a future in the legal realm, with sights on law school. The work builds the habits that long-term legal work demands: careful research, structured writing, and procedural discipline. He is not an attorney, and nothing on this site is legal advice.
- Legal research and structured legal writing.
- Citation discipline.
- Public-records analysis.
- Open-governance research.
Current
Requester-side open-records development
Independent research & development
Requester-side public-records work focused on lawful records access and on converting productions into usable civic knowledge — the practical mechanics of citizen access to public information.
- Custodian identification and precise request drafting.
- Deadline tracking and preserved communications.
- Organized productions, gap analysis, and fee-minimization strategy.
- Research areas include Wisconsin public records, records retention, metadata, and public-information workflows.
Builder
Web Ventures & The Sports Jury
From an early independent sports-media platform to current civic-technology and revenue-intelligence development, William’s ventures share one through-line: organizing information into something people can actually use.
Current
Civic-tech, legal & revenue-intelligence ventures
Independent ventures — several live
Building public-facing software across hospitality, law, and civic transparency — three of them live in market. The throughline is the same data-and-deadline discipline applied to very different fields.
- PulseADR (live, pulseadr.com): daily hotel revenue analytics that read the comp set and flag underpriced, high-demand nights.
- EstateClock (live, estateclock.com): probate and estate matter-management software for Wisconsin and Minnesota law firms — deadlines, conflict checks, and audit trails.
- Recaran (in development): a requester-side open-records and civic-transparency platform.
- Open Governance Systems (research): frameworks for turning produced records into usable civic knowledge.
2008–2014, revived 2026
Founder & writer, The Sports Jury → The Sports Judge
thesportsjudge.com — independent sports media
An independent, contributor-driven sports-media site William started with friends from the FTJ Sports Forum and grew as it caught on — “Bleacher Report before Bleacher Report.” It reached 500,000 unique visitors at its peak, and he has since rebuilt it from the Internet Archive and relaunched it as The Sports Judge.
- Started the site with friends from the FTJ Sports Forum, then expanded the writer roster as it caught on.
- Built and ran a contributor/writer-driven publishing model, reading traffic and audience patterns to steer coverage.
- Grew the audience to 500,000 unique visitors at its peak.
- Revived it as The Sports Judge (thesportsjudge.com), where William Horschak’s byline has drawn nearly 1.7 million reader views across 53 stories.
Professional inquiries
William is available for professional inquiries related to hospitality revenue strategy, open-records research, civic-transparency tools, web ventures, and business-development concepts.