Problem
Pricing on intuition, not data
A rate set by feel is a rate set blind. PulseADR grounds every read in the market’s published rates and sell-outs, so a pricing decision is made on evidence rather than instinct.
Project — Live · Early Access
PulseADR
Put a pulse on your ADR. PulseADR is daily hospitality revenue-management software, built by William Horschak from his hands-on hotel revenue practice: every morning it reads your comp set and flags the nights you’re the cheapest room left in a market that’s already booking up.
- Revenue Management
- Comp-Set Analytics
- Compression Radar
- Hotels
- Live · Early Access
Why It Exists
Enterprise-grade revenue instinct, priced for independents
Most independent and seasonal hotels price on intuition, shop competitors by hand, and only learn a night sold out next door after the revenue is gone. The enterprise revenue tools that would catch it are built for chains and priced out of reach. PulseADR closes that gap.
Problem
Manual rate-shopping eats the day
Checking each competitor by hand is slow, easy to skip, and out of date by check-in. PulseADR reads the whole comp set every morning so the work is done before the day starts.
Problem
Sell-outs you find out too late
When the market compresses and you stay cheap, the revenue is gone before you notice. The compression radar flags those nights while you can still act on them.
What It Does
A morning read your market already moved on
PulseADR turns the public market into a daily signal: where you sit on rate, which nights are tightening, and where you’re leaving money on the table — surfaced together and translated into moves a property can make before the night arrives.
Daily comp-set rate read
Every morning PulseADR reads your competitive set’s published rates from public data, so the first thing you see is where you sit in the market — no manual rate-shopping, no spreadsheet.
Compression radar
It watches for competitor sell-outs and shrinking availability — the early evidence that a night is tightening and you have room to move on rate before demand peaks.
Underpriced-night alerts
Color-coded flags surface the nights where you are the cheapest room left in a market that is already booking up — the exact moments revenue quietly leaks out the door.
Ready-to-act summaries
Each read lands as a short, decision-ready report: what changed, where you are exposed, and which nights deserve a rate move today — not a dashboard to go mine by hand.
Public-data sourcing
Signals are built from your comp set’s published rates and sell-outs, the same evidence a sharp revenue manager reads by hand — surfaced together and on schedule.
No PMS integration to start
PulseADR works from public market data, so there is nothing to wire into your property-management system before you can see value — you get early signal without an IT project.
Occupancy
94%
Peak-season compression
ADR
$248
Rate integrity held
RevPAR
$233
Profit-weighted
Booking pace — 12 weeks out
Illustrative bar chart showing booking pace building steadily over twelve weeks, with the final weeks highlighted as the compression window.
Channel mix
- Direct / brand46%
- Group & tour24%
- OTA30%
Who It's For
Independent and seasonal hotels in high-demand markets
PulseADR is built for the 40-to-120-room properties that feel demand swing hardest: national-park gateways, destination towns, and event markets where the right rate on the right night is the difference between a strong season and an average one.
Property size
40–120 rooms
Big enough that rate decisions move real money, small enough that an enterprise revenue-management contract was never realistic. PulseADR is sized for exactly this band.
Market
High-demand destinations
National-park gateways, destination towns, and event markets — places where compression is real, frequent, and worth catching the morning it begins.
Brand
Independents & franchises
It works for true independents and for franchises of the major flags alike — Marriott, Hilton, Best Western, Choice, and IHG — because the market signal is the same either way.
Grounding
From a hands-on revenue practice to software
PulseADR is not a thesis about what hotels might need. It is the systematized version of a revenue practice William Horschak ran by hand — reading comp sets, protecting rate in compression periods, and making nightly rate decisions in destination markets where the property had to perform every night.
The discipline came first: reading the market each morning, spotting the nights competitors were selling out, and moving on rate before demand peaked. PulseADR asks a direct question — what would that discipline look like if every independent operator could run it as software? William Horschak built it to answer that, and it is live today in early access.
Status
Live, in early access
PulseADR is live and open for early access. Properties can join the waitlist now to start putting a pulse on their ADR.
Professional inquiries
William is available for professional inquiries related to hospitality revenue strategy, open-records research, civic-transparency tools, web ventures, and business-development concepts.